Erika Leal

Design Thinker

Bentaus®

Branding & Web Design USA (2022)

Project Duration

2 Years


Services Provided

Branding, Website Design, 3D Modeling, Presentation Decks, Educational Visuals


Problem

Bentaus, a trailblazing energy company, needed to establish a unique brand presence to differentiate itself in the sustainable energy sector. With their innovative use of solar energy for Bitcoin mining and carbon capture technology, they aimed to communicate these complex solutions effectively to investors and clients in a competitive market.

Solution

To address Bentaus’s challenges, I developed a range of creative solutions:

  1. Brand Identity

    • Created a modern logo and cohesive brand guidelines that reflected Bentaus’s tech-forward, eco-friendly mission.

  2. Website Design

    • Designed a user-friendly website that highlighted Bentaus’s innovative services, using clean visuals and informative content to simplify complex concepts for a broad audience.

  3. 3D Modeling & Technology Visualization

    • Developed 3D models of Bentaus’s carbon capture and energy storage technologies. These models made it easier for stakeholders to visualize and understand the impact of Bentaus’s offerings.

  4. Presentation Decks

    • Created detailed presentation decks to effectively communicate Bentaus’s unique technology and market positioning to investors and partners.

  5. Blockchain Course Visuals

    • Designed educational visuals for a blockchain course at Jacksonville University, drawing from my experience with blockchain technology to create clear, engaging learning materials.


Outcome

The combination of branding, website design, 3D models, and presentation decks led to strong results for Bentaus:

  • Enhanced Brand Recognition: Bentaus gained visibility and was positioned as a pioneering name in sustainable energy.

  • Clear Communication: The 3D models, decks, and educational visuals helped simplify complex technologies, making them accessible to various audiences.

  • Positive Client and Investor Feedback: The professional, informative presentation of Bentaus’s technology was well-received, supporting the company’s growth objectives.