Erika Leal

Design Thinker

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Erika Leal

Design Thinker

Home

Portfolio

About

Say Hello

Erika Leal

Design Thinker

Home

Portfolio

About

Say Hello

Erika Leal

Design Thinker

Leather Furniture Expo®

Ecommerce (2024)

Project Duration

Ongoing


Services Provided

Website Redesign, UI/UX Design, IT Support, Digital Asset Creation


Problem

Leather Furniture Expo, an e-commerce company with over 14 years of experience selling high-quality leather furniture, needed a modernized digital presence to remain competitive. Their existing website was outdated, making it difficult to engage users and drive conversions. Additionally, as an e-commerce platform, they faced technical challenges that required ongoing IT support to ensure a seamless shopping experience.

The main challenges included:

  • Outdated User Experience: The website’s design and functionality needed an overhaul to meet modern e-commerce standards and improve user engagement.

  • Conversion Optimization: Leather Furniture Expo sought to boost conversion rates and highlight key product offerings more effectively.

  • Technical Maintenance: As part of the IT team, I needed to troubleshoot issues and keep the platform running smoothly.

Project Duration

Ongoing


Services Provided

Website Redesign, UI/UX Design, IT Support, Digital Asset Creation


Problem

Leather Furniture Expo, an e-commerce company with over 14 years of experience selling high-quality leather furniture, needed a modernized digital presence to remain competitive. Their existing website was outdated, making it difficult to engage users and drive conversions. Additionally, as an e-commerce platform, they faced technical challenges that required ongoing IT support to ensure a seamless shopping experience.

The main challenges included:

  • Outdated User Experience: The website’s design and functionality needed an overhaul to meet modern e-commerce standards and improve user engagement.

  • Conversion Optimization: Leather Furniture Expo sought to boost conversion rates and highlight key product offerings more effectively.

  • Technical Maintenance: As part of the IT team, I needed to troubleshoot issues and keep the platform running smoothly.

Project Duration

Ongoing


Services Provided

Website Redesign, UI/UX Design, IT Support, Digital Asset Creation


Problem

Leather Furniture Expo, an e-commerce company with over 14 years of experience selling high-quality leather furniture, needed a modernized digital presence to remain competitive. Their existing website was outdated, making it difficult to engage users and drive conversions. Additionally, as an e-commerce platform, they faced technical challenges that required ongoing IT support to ensure a seamless shopping experience.

The main challenges included:

  • Outdated User Experience: The website’s design and functionality needed an overhaul to meet modern e-commerce standards and improve user engagement.

  • Conversion Optimization: Leather Furniture Expo sought to boost conversion rates and highlight key product offerings more effectively.

  • Technical Maintenance: As part of the IT team, I needed to troubleshoot issues and keep the platform running smoothly.

Solution

To address these challenges, I developed a comprehensive solution focused on redesigning the website, improving user experience, and providing IT support.

  1. Website Redesign

    • I began by redesigning the website with a fresh, modern look that aligned with current e-commerce trends. The updated design emphasized product displays, user-friendly navigation, and a responsive layout to enhance the shopping experience across devices.

  2. UI/UX Improvements

    • Enhanced the website’s user interface and user experience by reorganizing categories, simplifying the checkout process, and optimizing load times. These changes made it easier for customers to browse, compare, and purchase leather furniture.

  3. Digital Asset Creation

    • Designed promotional banners, email templates, and other digital assets to support ongoing marketing campaigns and product promotions, aiming to drive engagement and conversions.

  4. IT Support and Troubleshooting

    • Provided continuous IT support to resolve any technical issues, ensuring a stable and reliable platform. My role included troubleshooting backend problems and improving site performance.